A new chapter in Egyptian fashion: Sustainability leads the way

In Egypt's struggle with economic downturns, a shift toward sustainable fashion breathes new life into old fabrics, proving beneficial for both the environment and the local workforce.

In short:

• In Monofeya, one of Egypt's poorest provinces, a single business successfully upcycled around 940 tons of fabric in five years, combating textile waste.


• Green Fashion, the initiative behind this effort, not only focuses on environmental sustainability but also empowers local women by providing employment and training in upcycling techniques.


• The movement towards sustainable fashion is driven by economic necessity, leading to innovative repurposing of clothes, which in turn supports the community and the environment.

Key quote:

"We’ll spread the concept of sustainability, one person at a time."

— Amgad Moustafa, co-founder of Green Fashion

Why this matters:

Entrepreneurs, designers, and activists are leading the charge toward sustainable fashion, emphasizing the use of eco-friendly materials, ethical labor practices, and innovative recycling techniques to breathe new life into the textile sector.

Allison Guy wrote about the challenges in children's toys: Kids grow up; toys get lost. Yet the polyester and spandex fibers in the whales’ fabric and stuffing would last for decades, centuries, even millennia.