Egypt has a population of over 100 million people. The country has a high mobile and internet penetration necessary for a young and tech-savvy population with 61% below 30. But despite its youthful population, two out of every three individuals are currently unbanked in Egypt. It’s the same situation in MENA, where only 40% of the population have access to a bank account.
Digital banks have enormous potential in the region. Today, a newly launched one, Telda is announcing a $5 million pre-seed round to digitize how Egyptians save, send and spend money.
Two weeks ago, we reported that Egyptian e-commerce fulfillment startup Flextock had raised the largest pre-seed in MENA. But that has changed today with Telda’s fundraise surpassing that record with a considerable margin in both MENA and Africa (Autochek’s $3.4 million) for now.
Like any digital bank globally, Telda enables customers to create a free account to send and receive money. And also a card to use online, in stores, make withdrawals and pay bills. But while the service is currently live, Telda cards are yet to be distributed to existing and new customers.
Telda affirmed that it is the first company to receive a license from the Central Bank of Egypt (CBE) under its new regulations to issue cards and onboard customers digitally. And by doing so, the one-month-old company has made major progress in a relatively short time, even though obtaining that license took lengthy dialogue with regulators.
“First movers will usually have to make all the effort with the regulators and with the bank and try to pave the way. So this was one of the hardest parts — convincing regulators to trust and regulate our banking business and to provide payment financial services to our consumers,” the CEO said. But because Telda’s proposition aligns with the CBE’s vision of digitizing payments in the country, it had little choice but to grant them the license.
A different issue the company has faced was finding a partner bank to provide these services. And to do that, Telda had to convince the bank that their services were complementary and wouldn’t entirely overlap.