Egypt’s Minister of Trade and Industry Nevine Gamea has held a meeting with BSH International officials to discuss the company’s expansion strategy in the Egyptian market.
The BSH International delegation was headed by Louis Alvarez, CEO of BSH Home Appliances – Egypt. The meeting also dealt with a new project set up in Egypt by the company, a subsidiary of the International Robert Bosch Group, for the production of home appliances.
Gamea said that the meeting reviewed the company’s new project in Egypt, for the production and manufacture of household appliances, which is located in the 10th of Ramadan City.
It aims to meet the needs of the Egyptian market in terms of household appliances, whilst also exporting to a number of markets in the Middle East and Africa (MEA) region.