Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Egypt showcases prominent tourism projects during participation at Arabian Travel Market

The Ministry aims to combine efforts in promoting Egyptian destinations and ensuring unparalleled experiences for visitors.
09.05.24 | Source: See news

Egypt will showcase its commitment to enhancing the tourist experience and attracting new visitors from the UAE, GCC, and globally by highlighting the country’s tourism potential, forthcoming projects, and future initiatives at Arabian Travel Market 2024(ATM) in Dubai as it looks to build on the record 15 million tourists welcomed in 2023.


Dr. Ghada Shalaby, Egypt’s Vice Minister of Tourism and Antiquities for Tourism Affairs, said: “Egypt is gearing up to attract a wide range of travelers based on its commitment to diversifying its tourism offerings. The Ministry has worked to unveil a group of new products that meet the evolving preferences of travellers, from health tourism to meetings, incentives, conferences, and exhibitions tourism, all the way to the innovative Umrah Plus product and the attractive Cairo City Break program.”


Dr. Ghada noted that cooperation lies at the heart of Egypt's tourism strategy. By strengthening partnerships between tourism entities in Egypt, the Far East, and GGC countries, among other Arab countries, the Ministry aims to combine efforts in promoting Egyptian destinations and ensuring unparalleled experiences for visitors. Through collaborative endeavours, the tourism sector is ready to flourish and grow.


 


“Egypt’s commitment to infrastructure development remains steadfast. From enhancing transportation networks to enhancing airport facilities and expanding railway systems, significant investments are being made to improve accessibility and connectivity across the country. These initiatives play an essential role in facilitating smooth travel experiences for visitors to Egypt, said Dr Ghada


 


Amr El-Kady, CEO, Egyptian Tourism Authority, mentioned thatEgypt is witnessing a qualitative shift in its approach to tourism, as by embracing the dynamism of the private sector, the country is embarking on a journey of liberation and promoting an enabling environment for investment and innovation in the travel sector. From this standpoint, the Arabian Travel Market, held in Dubai, constitutes an essential platform to complete these efforts and raise its status at this level.”

FREE NEWSLETTER