Moamen Awad becomes 1st Egyptian fashion designer to be displayed at Times Square

Fashion designer Moamen Awad combines the Egyptian identity with a modern flair and produced the Pharaonic Chic collection of men’s suits, which has brought him unprecedented success in Egypt and acclaim abroad.

He became the first Egyptian fashion designer to display his work on the big screen at Times Square in New York, after a photo session for his suits filmed in the Saqqara desert, won approval.

Awad, 34, breathed new life into Egyptian civilization for western audiences though his clothing line – a strange twist of fate for a man who graduated from the Faculty of Law, though a love of fashion has flowed through his blood since childhood.