Tourism Ministry announces int'l marketing and promotion partnerships

Minister of Tourism Rania Al-Mashat announced Monday the details of the Ministry's International Marketing and Promotion Partnerships with major international marketing, branding and media companies namely Beautiful Destinations, CNN, China’s Ctrip, Discovery, Expedia Group and Isobar.

Across an innovative mix of TV, digital and social media platforms, the Ministry of Tourism is launching a global tourism campaign to showcase the modern and dynamic face of the country with its abundance of experiences for travelers from all around the world, whatever their taste or budget, in addition to tapping on new source markets.

“The diversification of marketing and media platforms, a key pillar of the Egypt—Tourism Reform Program, contributes to the changing narrative of the sector.” said H.E. Dr Rania Al-Mashat.