Manufacturing of Sony's Bravia TV commences in Egypt

Sony Middle East and Africa and its business partner, Cairo-based El Araby Group of Companies and Factories, announced manufacturing its Bravia TV in Egypt during a dealer conference in Cairo on Monday.

As part of Sony's strategic plans to broaden its presence and penetration in Egypt, it unveiled a wide range of televisions and Sony Home Audio Video products during the event.

'Sony is very fortunate to partner with El Araby Group, a company with a very strong reputation in the market for its capabilities in manufacturing and retailing, to start manufacturing Sony's Bravia TV in the Middle East and Africa region,' Takakiyo Fujita, Managing Director, Sony Middle East and Africa, commented.

Production commenced in May 2019, and presently eight Sony's Bravia TV models are being manufactured in Egypt, with plans to import six more new models, taking the total number of Sony TV models available to local customers to 14 ones this year.