Egypt is key market, has strong potential for smoke-free future

Philip Morris is a key player in Egypt's economy, as Philip Morris Misr (PMM) is the number one international player in the Egyptian tobacco industry, with a 24% market share and around one-third of the total tobacco taxes revenues, the Managing Director of PMM and Levant, Vassilis Gkatzelis, said on Sunday.
Gkatzelis's remarks came during a roundtable meeting, that also included the Director External Affairs Egypt and Levant at Philip Morris International (PMI), Karine Abdelnoor. Gkatzelis revealed that the company provides numerous job opportunities, as it employs around 2,500 people, whether directly or indirectly, across its value chain, including manufacturing, supply chain, and distribution among others. This comes in addition to over 100,000 retailers who sell Philip Morris products on a daily basis.


The PMI is building a future on smoke-free products (also referred by the company as Reduced Risk Products or RRPs) that are a much better consumer choice than continuing to smoke cigarettes. In its 2017 sustainability report, PMI has stated the ambition that by 2025, at least 30% of its revenues would come from smoke-free products.