Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Each of Mo Salah's goals could cost Vodafone Egypt over $140 million

To receive the bonuses, users must sign up to a mobile tariff plan called "Mo Salah World."
22.03.18 | Source: Daily Sabah

Every goal scored by Liverpool winger Mohammed Salah could cost Vodafone Egypt more than $140 million starting Tuesday.

Despite Salah's incredible goal-scoring form this season, the mobile service provider offered its users 11 free minutes every time the Egyptian scores.

To receive the bonuses, users must sign up to a mobile tariff plan called "Mo Salah World."

Vodafone Egypt has 43 million users, according to its website.

Average price for a minute is 25 Egyptian piasters ($0.014), meaning that if all users signed up for the "Mo Salah World," Vodafone Egypt would give out $140 million worth of minutes for free every time Salah nets a goal.

FREE NEWSLETTER