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Middle East and North Africa (MENA) POU Water Purifiers Market Forecast & Analysis

The MENA POU water purifiers market is anticipated to witness steady growth through 2020 on account of consumer awareness about the importance of drinking clean water.
Christina Johnsan | 27.05.2015

Drinking clean water is important for health and well-being. Contaminated water carries various types of harmful bacteria and viruses that can cause a host of diseases in humans. Governments around the world prioritise providing clean and safe drinking water to their citizens. However, in many countries around the world, the quality of drinking water provided by the government is not up to the mark and citizens have to rely on additional filtration techniques to get safe drinking water.

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Key Regions for MENA POU Water Purifiers Market

In MENA, access to clean drinking water leaves a lot to be desired. However, with the rise in disposable incomes and greater awareness about the risks of contaminated water, many consumers have started to invest in point-of-use (POU) water purifiers. These purifiers work on the technology of ultraviolet radiation (UV), media based, and reverse osmosis (RO). RO purifiers are able to remove most of the pollutants from the water, followed by UV- and media water purifiers.

State of MENA POU Water Purifiers Market

The POU water purifier market in MENA is anticipated to witness a CAGR of over 7% through 2020. It is projected that the MENA POU water purifiers market will be worth US$ 470 Mn by 2020. RO technology water purifiers have a dominant market share in MENA, as consumers are aware about the benefits of RO water purifiers.

The demand for media water purifiers is also anticipated to witness a surge in the next five years. Although media based POU systems are not capable of removing all the pollutants from water, their low cost is an appealing factor for consumers. UV based POU water purifiers on the other hand are waning in popularity, as they don’t perform as well as UV-based purifiers and their cost is way above that of media-based purifiers.

Key Regions for MENA POU Water Purifiers Market

Saudi Arabia is the most lucrative market for MENA POU water purifiers market and it is anticipated that it will continue to remain so in the future as well. Other key regions for the growth of the POU water purifiers in MENA include UAE, Turkey, and Egypt.

Drivers for MENA POU Water Purifiers Market

Deteriorating water quality has been a concern for people in MENA, and this is a prime reason for the high demand of POU water purifiers. Also, the steady increase in the disposable incomes of consumers in MENA has created optimal market conditions for the growth of this market.

Although rising consumer awareness levels among consumers have contributed to the growth of the MENA POU water purifiers market, there is still a large section of people who are unaware about the dangers of drinking contaminated water, or who don’t have the means to buy a water purifier. This vast section of people represents an opportunity for the global MENA POU water purifiers market.

Some of the major companies in MENA POU water purifiers market include Eureka Forbes, Panasonic, WaterLife, Coolplex, and LG. These key players are consolidating their position by diversifying their product line and through attractive pricing options.