July 9, 2011
Drawing on the success of attracting over 47 million eyeballs – equivalent to the number of visitors to The Dubai Mall in 2010 - Emaar Retail LLC, the provider of premium leisure and retail experiences in the region, has renewed its strategic partnership with Standard Chartered Bank to continue offering the benefit of value-added branding platforms and strategic customer engagement opportunities.
Standard Chartered will benefit from several brand building and marketing opportunities across Emaar Retail's popular leisure attractions in Dubai as well as the leading leisure assets of Emaar in Dubai – the Dubai Polo & Equestrian Club and The Address Montgomerie Dubai.
Mr Arif Amiri, Chief Executive Officer, Emaar Retail LLC, said: "A successful marketing partnership is marked by the sustained benefits that it brings to the stakeholders. Emaar Retail offers creative, unprecedented and highly effective marketing platforms that have benefited our partners, several of them global brand leaders such as Standard Chartered Bank. We are raising the bar in marketing and customer outreach by offering a diverse breadth of choices – all guaranteed to connect with the desired target group."
Pramod Veturi, Acting Head of Consumer Banking, Standard Chartered Bank UAE, said: "We are pleased to renew our association with Emaar Retail, which in the past year has been successful in achieving our marketing goals. Standard Chartered is focused on becoming a truly customer-centric Bank, and Emaar Retail's leisure assets complement our strategic marketing activities."
With this partnership, Standard Chartered, which is the exclusive Bank partner at the Dubai Ice Rink, will offer several customer initiatives at Dubai Ice Rink and Reel Cinemas, both popular attractions managed by Emaar Retail in The Dubai Mall. The bank's brand promise, 'Here for Good' is also being displayed on the Middle East's largest indoor advertising board, measuring 64 m x 20 m on the wall at Dubai Ice Rink.
From Fridays to Tuesdays, 10am to 12pm, the Bank's customers can benefit from a special 'Happy Hours' at Dubai Ice Rink. For every skating session, they will get one session free. They also get discounts of up to 25% for the Learn to Skate programme that offers five tutorial sessions and five skating classes.
Standard Chartered Premium cardholders will receive 50% discount on Ice Rink tickets while regular cardholders get 25% off. Priority Banking members will also have privileged access to polo matches by invitation at Dubai Polo & Equestrian Club and value added benefits at The Address Montgomerie Dubai. In addition, the Bank will have an exclusive Platinum Suite Hall Adoption at Reel Cinemas.
Emaar Retail LLC manages a strong portfolio of exclusive leisure and retail concepts including Dubai Aquarium & Underwater Zoo featuring the Guinness World Record for the largest acrylic viewing panel and featuring over 33,000 aquatic animals; the Olympic sized Dubai Ice Rink; the unique children's' edutainment centre KidZania®; Reel Cinemas, the UAE largest megaplex with 22-screens; and SEGA Republic, the region's first and largest SEGA indoor theme park - all in The Dubai Mall. Reel Cinemas has also introduced the first 'premier' boutique 6-screen Cineplex at Dubai Marina Mall.
July 9, 2011